In the world of mobile app development, not all apps are created equal. Some have greater market penetration and popularity than others (naturally). The nature of mobile app development is changing minute by minute, with Internet of Things (IoT) development ramping up in a big way, garnering a huge surge in mobile app creation pertinent to IoT connectivity and navigability. There are questions of marketing, market segmentation, variegated utility, and innovation regarding mobile app development that developers and customers alike need to consider before either embarking on a new app build-out or putting one into your device’s mobile app queue.

The iOS vs. Android Battle

iOS and Android mobile apps make up 99.3 percent of the mobile operating system market. By the end of this year, Gartner estimates the investment in communication technology services to reach $1.4 trillion globally. Mobile apps play a key role in providing the user-interface for the communication which is pivotal for every business operation across all industries.

As of this writing (Nov. 4), Android appears to be leading the mobile app race with 87.6 percent of the mobile operating system market. If you use Android apps in business, you could conceivably reach up to 2.45 billion users (with the number of total smartphone users at 2.8 billion). So, with Android app development it’s obvious that your brand will get much better market penetration. The United States favors iOS mobile apps over Android by about 60/40, but is in the minority, along with Japan, the UK, Russia, and Canada.

So, what does this mean for those who do global business via, say, iOS vs. Android? Will more mobile apps have universal device deployment, or will the two camps stay divided? Likely, the former, as mobile app DevOps outfits seem to be more and more about inclusiveness. The overarching factor here is who’s buying your apps, and where they are located. It’s all marketing, after all. There is a socio-economic factor at play as well, with lower overall income areas electing Android, and iOS users tending to be in high-income segments like San Francisco, New York City, and London.

IoT Mobile App Challenges

Mobile app developers are seeing “all kinds of new challenges [with IoT],” says Daniel Myers, writing in a November 3rd App Developer Magazine article. “Before embarking on any connected-product project, it’s crucial to understand why IoT mobile apps are different, and how that difference will affect your IoT development process,” he adds. To condense the challenges laid out in Myers’ piece, they are:

  • Misunderstanding the fundamental role of mobile apps in IoT products
  • Treating mobile devices as a single, cohesive market
  • Neglecting cloud and connectivity issues
  • Loading too many features onto your mobile app
  • Skimping on the user experience
  • Overlooking mobile app security
  • Forgetting to consider future unknowns

How to Achieve Mobile App Popularity

To further condense a maelstrom of ideas floating around out there on the subject, in order to achieve mobile app popularity, you have to first know the true purpose of your app. Vagueness or nebulous concepts won’t do. Your mobile app also must be stable (i.e. no bugs, slow-downs, or too much CPU consumption). It must be attractively designed, load in relatively quick time, and not load built-in, annoying ads (if you’re looking to monetize your mobile app with advertisers). Oh, and you’ll also want to be open to customer feedback, allowing for more flexibility in adding or removing features later.

Have Mobile App Development or Management Questions?

Mobile apps in the business world demand smart usage and management. If you need advice on mobile app development or management, a specialist can help you at Mahisoft, a proven leader in providing IT consulting and mobile device management in the United States. Contact one of our helpful IT experts at (855) 624-4763 or send us an email at today, and we can help you with any of your questions or needs.

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